Branding something does not mean just putting a logo on it. Yelp swag is no exception. Be it a bottle opener, mug, or poncho, there was a conscious effort to showcase the quirky and fun brand in every piece.

Mobile screen display for Check-In awards and Offers, as well as some web/mobile icons.

Every so often, Yelp gives a gift to those deemed Elite. This is one such gift: a watch that will (literally) remind you it's "time to Yelp."

Printed in a range of magazines and other publications.

This messenger bag is one of many gifts given to Yelp employees - complete with custom fabric and tags.

Posters and postcards for community events held across the globe.

This doll packaging was used as a less-traditional version of a press kit. The goal was to get a group of women entrepreneurs (who wore many "hats") featured on female-focused TV shows.

A sampling of some Yelp apparel.